Today I was noodling around the internet researching for a more serious post when I found this image on Adbusters. This is a trimmed version of the original, wheatpasted in The Hague, Netherlands by someone who was fed up by the crap McDonalds feeds to people.
Of course it recalls the big laugh “news” of the week before last, “Japan scientist synthesizes meat from human feces.” It was seriously reported at Fox News, The New York Daily News and other major media news sources. The Yahoo article is typical:
“Mitsuyuki Ikeda, a researcher from the Okayama Laboratory, has developed steaks based on proteins from human excrement. Tokyo Sewage approached the scientist because of an overabundance of sewage mud. They asked him to explore the possible uses of the sewage and Ikeda found that the mud contained a great deal of protein because of all the bacteria.
The researchers then extracted those proteins, combined them with a reaction enhancer and put it in an exploder which created the artificial steak. The “meat” is 63% proteins, 25% carbohydrates, 3% lipids and 9% minerals. The researchers color the poop meat red with food coloring and enhance the flavor with soy protein. Initial tests have people saying it even tastes like beef.” (!)
The poop burger news is mostly considered to be a hoax. Anyone who has seen the classic spoof, The Yes Men Fix the World knows that shitburgers have already been proposed by the WTO, with some success.
Of course, mainstream reporters still don’t know about the Yes Men, given that that they are duped time and again by the guys who impersonate big-time criminals in order to publicly humiliate them (and the media).
There is a cautionary tale here. If the story is not a hoax, you know who will be selling this tasty, nutritious, beef-flavored, protein product. You also know who will be obstructing any attempt to label the product for what it is–shit.